Undertaken by Winton Sustainable Research Strategies Pty Ltd (WSRS) on behalf of the Department of the Environment, Water, Heritage and the Arts (DEWHA), this report is based on a series of four focus group discussions with 33 recent and prospective pool pump unit purchasers and 24 in?depth interviews with home builders/developers, pool builders/installers and pool shops that retail pool pump units, conducted during May 2009. The overall objective of the study is to generate findings and recommendations that will assist you with the development of marketing and communications surrounding the introduction of a mandatory energy efficiency label for swimming pool pump units.