In 2018, Instinct & Reason was commissioned to undertake research on the Energy Rating Icon, which is a simplified version of the Energy Rating Label for use online by retailers and suppliers.


The aim of the research was to understand whether displaying energy rating information in online retail stores leads consumers to purchase more energy efficient appliances, and if so, whether displaying the information in the form of an image has more impact than displaying it in text form.    


A report on the outcomes of that research is attached, in various degrees of detail.

There is:

  • a brief 2-page snapshot of the results
  • a more detailed 5-page Executive Summary of the research and results
  • a comprehensive full report of the project.