This report presents the results of recent market research into pool pumps in Australia and New Zealand. It draws on quantitative and qualitative data to examine consumers’ decision making process when buying a pool pump, what are the main influences and advisers for consumers and their knowledge about pool pumps and energy efficiency more broadly.

The report also details findings from a series of interviews with pool pump suppliers, retailers, pool builders and installers.

The report was commissioned by the Department of the Environment and Energy and prepared by Woolcott Research and Engagement.