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In 2018, Instinct & Reason was commissioned to undertake research on the Energy Rating Icon, which is a simplified version of the Energy Rating Label for use online by retailers and suppliers.


The aim of the research was to understand whether displaying energy rating information in online retail stores leads consumers to purchase more energy efficient appliances, and if so, whether displaying the information in the form of an image has more impact than displaying it in text form.    


Energy Rating Icon CSS code for web developers embedding the Icon on the supplier or retailer websites.

In September 2015, the Department of Industry, Innovation and Science (DIIS) engaged Australian Survey Research (ASR) to conduct a survey testing several elements of a new form of energy labelling referred to as a Zoned Energy Rating Label (ZERL). The rating labels were designed for products where performance, energy efficiency and usage patterns are impacted by the location in which they are installed.

This report outlines the development of a zoned map for Solar Water Heaters (SWH) and documents the methodology used.

The map characterises the performance of SWHs in differing regions of Australia and New Zealand.  With the intention to display the map on a ZERL it will enable comparisons across and within all residential water heater categories.

The E3 Committee is currently investigating introducing a new type of ERL for appliances for which performance, energy efficiency and/or usage patterns are dependent on the location they are installed. These appliances include air conditioners, space heaters and water heaters.

A selection of ‘zoned energy rating labels’ have been designed, splitting Australia and New Zealand into three climate zones – mixed, hot/humid and cold. Following several rounds of qualitative and quantitative testing of consumers and industry, a draft design for the label was finalised.

Executive summary

The emphasis in the current policy setting is on greenhouse gas reduction and assisting households to transition to a lowcarbon future. Energy efficiency measures are a key element of the Government’s approach, in addition to an emissions trading scheme and the renewable energy target. The Energy labelling and Minimum Energy Performance Standards (MEPS) under the Equipment Energy Efficiency (E3) program seek to address problems relating to lack of information on the energy performance of appliances and equipment and incentives that may result in poor energy efficiency choices.

The purpose of this study (June 2000) is to review the effectiveness and further potential of the Australian Gas Association (AGA) energy labelling program for gas water heaters.

Climate zone mapping for air conditioners and heat pump devices.

This project is intended to develop a map and representative climate data for the potential introduction of climate-specific energy efficiency ratings labels for a range of heating and cooling appliances.

It will initially focus on air-cooled air conditioners, including reverse cycle air conditioners, sold throughout Australia and New Zealand.

Download Climate Rating Labels Research Round 1 (DOCX) Climate Rating Labels Research Round 1 (DOCX)