19 September 2016

Buyer behaviour one of the keys to unlocking savings potential

The E3 Program is all about increasing the energy efficiency of appliances and equipment to reduce energy use, reduce emissions and save energy consumers money.  Potential benefits from improvements in the energy efficiency of swimming pool pumps prompted the E3 Program to take a closer look at this equipment.

Pool pumps in Australia cost consumers around $200 million per year in avoidable electricity consumption.  For households with a swimming pool, the cost of running a pool pump can comprise 18 per cent of energy bills.

E3’s analysis has found that the uptake of energy efficient pool pumps is being constrained by failures in the market. How people buy pool pumps also has an effect.

These factors are inhibiting the pool pump market from moving naturally to more efficient technologies.  They contribute to unnecessarily high externality costs from pool pumps, including greenhouse gas emissions, peak loads on electricity distribution networks and residential noise pollution.

Various efforts have been made by governments, electricity network operators, and the private sector to promote the use of more energy efficiency pool pumps and to overcome barriers in the market.  However, E3’s analysis suggests that alternative approaches are needed.

E3 is preparing a consultation Regulation Impact Statement (RIS) on this issue.  The RIS will be available for public consultation later in the year.  To inform the RIS, E3 commissioned research to better understand the process consumers follow in deciding which pump to buy.

Read the buyer behaviour report